Biography of Nellie McClung, Canadian Activist

Memoir of Nellie McClung, Canadian Activist Nellie McClung (October 20, 1873â€September 1, 1951) was a Canadian womens suffragette and balance advocate. She got popular as one of the Famous Five Alberta ladies who started and won the Persons Case to have ladies perceived as people under the BNA Act. She was additionally a mainstream writer and writer. Quick Facts: Nellie McClung Known For: Canadian suffragette and authorAlso Known As: Helen Letitia MooneyBorn: October 20, 1873 in Chatsworth, Ontario, CanadaParents: John Mooney, Letitia McCurdy.Died: September 1, 1951 in Victoria, British Columbia, CanadaEducation: Teachers College in Winnipeg, ManitobaPublished Works: Sowing Seeds in Danny, Flowers for the Living; A Book of Short Stories, Clearing in the West: My Own Story, The Stream Runs Fast: My Own StoryAwards and Honors: Named one of Canadasâ first privileged senatorsSpouse: Robert Wesley McClungChildren: Florence, Paul, Jack, Horace, MarkNotable Quote: Why are pencils furnished with erasers if not to address botches? Early Life Nellie McClung was conceived Helen Letitia Mooney on October 20, 1873 and was brought on a residence up in Manitoba. She got next to no conventional instruction until the age of 10 yet in any case got a showing testament at age 16. She wedded drug specialist Robert Wesley McClung at 23 and joined her relative as a functioning individual from the Manitou Womans Christian Temperance Union. As a young lady, she kept in touch with her first novel, Sowing Seeds in Danny, a clever book about western nation life that proceeded to turn into a blockbuster. She at that point proceeded to compose stories and articles for different magazines. Early Activism and Politics In 1911, the McClungs moved to Winnipeg, and it was there that Nellies ground-breaking talking abilities got significant in the political field. From 1911â€1914, Nellie McClung battled for womens testimonial. In the 1914 and 1915 Manitoba common decisions, she crusaded for the Liberal Party on the issue of ladies casting a ballot. Nellie McClung composed the Winnipeg Political Equality League, a gathering gave to helping working ladies. A dynamic and clever open speaker, Nellie McClung addressed much of the time on moderation and womens testimonial. In 1914, Nellie McClung went about as the job of Manitoba Premier Sir Rodmond Roblin in the fake Womens Parliament proposed to show the preposterousness of denying ladies the vote. In 1915, the McClung family moved to Edmonton Alberta; in 1921, Nellie McClung was chosen for the Alberta administrative get together as a restriction Liberal for the riding of Edmonton. She was crushed in 1926. The Persons Case Nellie McClung was one of the Famous Five in the Persons Case, which built up the status of ladies as people under the law. The Persons Case identified with the British North America Act (BNA Act) which alluded to people as guys. At the point when Canadas first female police officer was designated, challengers contended that the BNA Act didn't consider ladies as people and they proved unable, thusly, be delegated to legitimate places of intensity. McClung was one of five Alberta ladies who battled against the wording of the BNA Act. After a progression of thrashings, the British Privy Council (Canadas most noteworthy court of offers) decided for the ladies. This was a significant triumph for womens rights; the Privy Council expressed that the prohibition of ladies from every single open office is a relic of days more brutal than our own. Furthermore, to the individuals who might inquire as to why the word people ought to incorporate females, the undeniable answer is, the reason would it be a good idea for it to not? Only a couple of months after the fact, the primary lady was designated to the Canadian Senate. Later Career The McClung family moved to Vancouver Island in 1933. There, Nellie kept composition, concentrating on her two-volume personal history, short stories, and true to life. She served on the CBCs leading body of governors, turned into a representative to the League of Nations, and proceeded with her open talking work. She composed a sum of 16 books, incorporating the acclaimed In Times Like These. Causes Nellie McClung was a solid supporter for the privileges of ladies. Likewise, she dealt with causes including balance, processing plant security, mature age annuities, and open nursing administrations. She was likewise, alongside a portion of her Famous Five partners, a solid supporter of selective breeding. She put stock in automatic cleansing of the incapacitated and assumed a significant job in pushing through the Alberta Sexual Sterilization Act went in 1928. In her 1915 book, In Times Like These, she composed: [...] to carry kids into the world, experiencing the impediment brought about by numbness, neediness, or culpability of the guardians, is a horrifying wrongdoing against the guiltless and sad, but one about which hardly anything is said. Marriage, homemaking, and the raising of youngsters are left totally to risk, thus it is no big surprise that humankind delivers such a significant number of examples who, on the off chance that they were silk stockings or boots, would be stamped â€Å"seconds.† Demise McClung passed on of characteristic causes at her home in Saanich (Victoria), British Columbia, on September 1, 1951. Inheritance McClung is a mind boggling figure for women's activists. From one perspective, she battled for and assisted with accomplishing a significant political and legitimate objective, formalizing the privileges of ladies as people under the law. Then again, she was likewise a solid promoter for customary family structure and for selective breeding a very disagreeable idea in todays world. Sources Renowned 5 Foundation.â€Å"Nellie McClung.†Ã‚ The Canadian Encyclopedia.The Nellie McClung Foundation.

Mba Spring2011 Merck Sample Group Project

DELAWARE STATE UNIVERSITY (MBA †Spring 2011) Strategic Management Case Study Executive Summary:3 Current Vision4 Current Mission4 Values5 Current Strategies:6 Developed Vision7 Developed Mission7 Reason for new mission8 SWOT Analysis9 External opportunities:9 External Threats:10 Financial and Operating Performance Analysis11 Close Competitors11 Ratio Analysis11 Key Industry Ratios14 Operating Profit margin14 Net Profit margin14 Current Ratio14 Return on Assets15 Debt/Equity Ratio15 Inventory Turnover Ratio15 Revenue Growth16 Market Share16 Internal Strengths16Internal Weakness20 External Factor Evaluation Matrix21 Competitive Profile Matrix23 Internal Factor Evaluation24 Space Matrix27 SWOT Matrix29 Grand Strategy Matrix31 Recommended Strategies31 Recommended procedure No. 1:31 Recommended technique No. 2:32 Projected Financial Statements33 Projected Ratios34 Company worth Analysis34 Annual Objectives:35 Strategic Review and Evaluation Procedures:35 Bibliography:36 Executive Sum mary: Merck & Co. is an exploration driven pharmaceutical organization associated with assembling of pharmaceuticals and drugs.Merck's items are not restricted to preventive and remedial antibodies. Merck converged with Schering-Plow in November of 2009 for $41billion. Merck is situated in Whitehouse Station, New Jersey and has in excess of 110000 representatives. The organization has a yearly income of $45billion during the year finishing December 2010. The expansion in incomes was for the most part because of the steady deals coming about because of the consideration of the post-merger consequences of Schering-Plow items. The working benefit of the organization was $1,653. 0 million during FY2010, a lessening of 90% over 2009.The net benefit was $859 million in FY2010, an expansion of 93% more than 2009. Merck’s items incorporate preventive and helpful immunizations sold by remedy to treat human issue and to likewise treat creature wellbeing. The organization overse es numerous items in various sections. Human wellbeing pharmaceutical items comprise of remedy remedial and preventive specialists for the treatment of human issue. Merck appropriates its human wellbeing pharmaceutical items to retailers, government, tranquilize organizations, wellbeing and health associations, and others.Merck's antibody items are basically overseen and managed at doctor workplaces. These items incorporate preventive immunizations. The US Centers for Disease Control and Prevention Vaccines for Children program is a significant client for a portion of these antibodies. Merck additionally deals with a clinical pipeline that has items in a wide range of malady areas not restricted to diabetes, heart strokes, hyper-strain, incendiary issues, nervous system science related sicknesses, osteoporosis, respiratory, female wellbeing and numerous other noticeable and new domains.This pipeline is overseen in stages followed by a couple of prepared for enrollment. Lion's share of these are dependent upon FDA endorsement before business producing initiates. Merck likewise oversees antibodies for creature wellbeing and this is a developing section where there is more requirement for inquire about for counteraction of numerous maladies in creatures. Notwithstanding the above a wide range of fragments, Merck additionally deals with an arrangement of normal purchaser human services and makes numerous OTC items, foot and sun care items in the USA as well as in Canada. Current VisionWe have any kind of effect in the lives of individuals internationally through our imaginative prescriptions, antibodies, and purchaser wellbeing and creature items. We seek to be the best human services organization on the planet and are devoted to giving driving developments and answers for tomorrow. (1) Current Mission To give inventive, unmistakable items and administrations that spare and improve lives and fulfill client needs, to be perceived as an incredible work environment, and to furnish financial specialists with a prevalent pace of return. (1) | Mission Component| Accomplished? | 1| Customers| No| | Products or Services| Yes| 3| Markets| No| 4| Technology| No| 5| Concern for endurance, development and profitability| No| 6| Philosophy| No| 7| Self-Concept| No| 8| Concern for open image| Yes| 9| Concern for employees| Yes| Values Our business is saving and improving human life. We likewise work to improve creature wellbeing. The entirety of our activities must be estimated by our accomplishment in accomplishing these objectives. We esteem, most importantly, our capacity to serve each and every individual who can profit by the proper utilization of our items and administrations, in this manner giving enduring shopper satisfaction.We are focused on the best expectations of morals and trustworthiness. We are dependable to our clients, to Merck representatives and their families, to the situations we possess, and to the social orders we serve around the w orld. In releasing our duties, we don't take proficient or moral alternate routes. We are devoted to the most elevated level of logical greatness and submit our exploration to improving human and creature wellbeing and the personal satisfaction. We endeavor to recognize the most basic needs of shoppers and clients, and we give our assets to meeting those needs.We anticipate benefits, yet just from work that fulfills client needs and advantages humankind. This relies upon keeping up a monetary position that welcomes interest in driving edge look into and that makes it conceivable to viably convey the aftereffects of that exploration. Our capacity to exceed expectations relies upon the respectability, information, creative mind, expertise, assorted variety and cooperation of our workers. To this end, we endeavor to make a situation of common regard, support and collaboration. We likewise endeavor to remunerate responsibility and execution and be receptive to the necessities of our wor kers and their families. 1) Current Strategies: * The Access Strategy targets expanding access to drugs, antibodies, and social insurance in the rising and created nations. * To guarantee wellbeing and nature of items, Merck acquainted a ‘Anti-counterfeiting’ technique with forestall fakes over the world. Merck has arrangement a propelled research center to actualize this strategy.* To reestablish certainty as a quality maker of worldwide immunizations, Merck keeps on executing antibody flexibly producing methodology. * Merck keeps on executing its worldwide assorted variety methodology. * Merck’s investigate system is intended to mprove efficiency and the likelihood of achievement and this is checked by a Research Strategy Review Committee. * The most mainstream MRL system I. e. Merck Research Laboratory technique is intended to deal with the pipeline that utilizes the aptitude to treat numerous unsolved ailments and medical problems. MRL researchers are energet ic about settling and meeting neglected clinical needs. * Merck built up External Basic Research (EBR) and an EBR system are planned to extend the extension and size of Merck’s early pipeline through organizations with outer accomplices. * Merck follows a dependable estimating arrangement through its overall layered evaluating methodology. To cultivate wellbeing proficiency in Switzerland, Merck follows the Swiss e-wellbeing procedure and as a major aspect of this technique, they work with colleges around the globe. * Merck shaped a Global Labor Relations Strategy to incorporate worldwide work rules and standards and checking devices worldwide.* Merck vitality the board technique fills in as a helpful system in estimating current execution coming about in Merck accepting the Energy Star supported greatness grant. * Merck’s corporate technique is â€Å"Plan to win†. * Merck has a gracefully procedure that joins the abilities of inner and outside makers. (1) Devel oped Vision Our vision is to be an exceptional and most confided in organization in the world’s medicinal services and pharmaceutical industry. † Developed Mission We are energetically dedicated to giving inventive, thorough and viable wellbeing arrangements (2) that will improve the wellbeing, health and personal satisfaction of our clients (1), shoppers and accomplices around the world for now, tomorrow and everlastingly through our proceeded with prevalent execution, savvy and imaginative representatives (9), creative and subjective safe items, maintainable and gainful associations and by building expanded investor returns through this process.We will concentrate on expanding human services get to (6) in the neighborhood and developing markets (3) and will endeavor to utilize current condition amicable technology(4) for our logical advancement to improve efficiency and to diminish expenses to make our items increasingly reasonable. We will serve the general public an d the qualified individuals (8) with programs that will give free and practical wellbeing arrangements. We will team up with worldwide think-tanks to lead and add to the goals of worldwide medical problems (7) and we will situate ourselves as the best in the business with reasonable prosperity(5). Strategic Accomplished ? | 1| Customers| Yes| 2| Products or Services| Yes| 3| Markets| Yes| 4| Technology| Yes| 5| Concern for endurance, development and profitability| Yes| 6| Philosophy| Yes| 7| Self-Concept| Yes| 8| Concern for open image| Yes| 9| Concern for employees| Yes| Reason for new crucial current strategic not energizing and doesn't underline on all the key segments of a compelling strategic. The new strategic on wellbeing arrangements in general versus items and administrations as it were. The new crucial focused towards the prosperity of the end buyer and not simply to spare the life.The center is explicitly referenced to be in all business sectors including the developing m arkets. Present day condition amicable innovation will be utilized to create safe items that are not counterproductive to the prosperity of the end purchaser. The destitute individuals will be presented with viable arrangements and the new crucial proposes maintainable success while connecting with innovative and savvy individuals building gainful investor returns through the entire procedure. SWOT Analysis External chances: O1 †The ongoing concurrence with Schering-Plow opens more roads for potential develop

How to Get a Free Domain Name for Your Website (Register Now!)

How to Get a Free Domain Name for Your Website (Register Now!) .elementor-19992 .elementor-element.elementor-element-19992{text-align:center}Last Updated on February 23, 2020Your website domain name is a major part of you online identity. It isn’t just the gateway to your website but it will be how customers remember you which is why many businesses spend some extra time settling on the perfect domain.But today I want to talk about how to get a free domain name for your website or emails. did you know that there are ways (if you are smart about it and look around) to get a free domain name registration? Disclosure As an independent review site, we get compensated if you purchase through the referral links or coupon codes on this page â€" at no additional cost to you. Dismiss alert Yep! You can find hosting providers and website builders that throw in a free domain name if you go with their services. Yes, unless you go with a premium domain, domains are not too expensive. 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Join the FREE TrainingDo You Want To Learn How To Build 6 Figures Authority Sites?Join This Free Training To...Finally have a proven method to finding profitable nichesGet access to a foolproof keyword research methodLearn how to outsource quality contentLearn how to build white hat links to your site without headaches Still want a completely free domain name?Well either way, read on because Ill show you how to get the domain name completely free in a few different ways, and Ill also how to get it free with hosting from reliable places.Table of Contents Here’s how to get a free domain nam e1. HostGator2. BlueHost3. SquareSpace4. Dot.tk (by Freenom)5. 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Wilsonian Progressivism vs. Roosevelt Progressivism

The late 19th century to early 20th century is characterized as the Progressive Era. This is when reformers strived for better welfare policies and more rights for the people. Although three presidents reigned during this movement, only two are known for their policies. Theodore Roosevelt, the arrogant and egomaniacal president spoke out of ambition, whereas Woodrow Wilson, the more morally inclined leader spoke out of actual desire. Both had similar ideas, but their means of displaying them, and actually carrying through were different. Roosevelt was militaristic and felt war solved everything. Wilson was a pacifist and felt America should try to help their own people first before going to war. Roosevelt fought for the protection of the†¦show more content†¦Wilsons number one desire was to be loved by the people. He could not win as much respect as Roosevelt won, but did find some affection in politics. He had many limitations, but one of the most severe was his respect for tradition. Wilson, instead of trying to make the government better and newer, he wanted to imitate the government of Great Britain, with cabinet being more like parliament. One of his main criticisms was that the current government had no room for debate, or great minds like Calhoun, Webster, and Clay. Wilson was much more sincere then Roosevelt, and actually provided a display of the reforms he wanted to achieve. Prior to his career in politics, Wilson served as the president of Princeton University. He therefore had much sympathy to the way education was run throughout the country, and wanted reforms to occur. He felt students were not allowed to express their opinion freely enough, and called for a more democratic undergraduate life. Similarly to Roosevelt, Wilson was hostile to labor unions, suspicious of large trusts, and unaware of how to handle trusts. The Triple Wall of Privileges was Wilsons economic policy which required getting rid of the three obstacles he felt society was currently facing- the trusts, banks, and tariffs. And before Wilson left the White House, he made sure he handled every single part of the Triple Wall of Privileges. The Progressive Era trudgedShow MoreRelatedProgressive Era vs New Deal Essay examples981 Words   |  4 PagesNew Deal vs. Progressive Era During both the Progressive era and the New Deal era, policies as well as programs were being created in an effort to assist the American public, specifically those living in poverty. Throughout the early 1900’s Roosevelt had strayed away from the typical laissez-faire policy and decided that the people would need to be guided by the government. â€Å"Wilsonian Progressivism† had also aimed at assisting the public with his â€Å"New Freedom Program† which consisted of antitrustRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 PagesDifferent motives led to the joint proclamation. U.S. Presi- THE GENDERING OF HUMAN RIGHTS IN THE INTERNATIONAL SYSTEMS OF LAW †¢ 157 dent Franklin Roosevelt proclaimed the â€Å"four human freedoms† as key wartime principles to mobilize American public opinion in favor of the Allied cause before the U.S. involvement in the war. For Roosevelt, human rights principles were used to oppose all forms of totalitarianism, whether of the Right (fascism) or of the Left (communism). 30. Found in Burgers

Recommander - French Verb Conjugations

International Market And Trade Research - 1486 Words

International market and trade research is beyond the capabilities and needs of Irish based firms. This paper will discuss the most salient points surrounding the claim â€Å"International Market and Trade Research is beyond the capabilities and needs of Irish based firms† This will be done by briefly examining the issue, before addressing why this is the case, and then supporting the position with relevant examples. Before evaluating the claim further, the language and phrases used within must be clarified. What is market research? From ESOMAR, a leading market research firm: Market research, which includes social and opinion research, is the systematic gathering and interpretation of information about individuals or organisations using†¦show more content†¦Researching right kind of market into which to expand is important for a number of reasons. Papadopoulos and Denis (1988) explain: Firstly, it can determine the relative success or failure of the new business venture, particularly if this is the first time a firm is expanding internationally. Secondly, target market selection can influence the development and the type of external marketing done. Third, the geography and local environment of the new markets may affect the firm s potential to further expand and co-ordinate its foreign operations; and, (d) establishing bases at appropriate foreign markets can be a key ingredient in the firm s global competitive positioning strategy Although undertaking such vital research seems almost like basic common sense, examples of firms making embarrassing and costly mistakes in international business are so numerous that one Professor has written several books detailing them all. He explains, The foreign environment has been especially difï ¬ cultfor some to analyze. Many mistakes, for example, havebeen made because managers have failed to rememberthat consumers differ from country to country. Buyers,inï ¬â€šuenced by local economic constraints and by local values, attitudes, and tastes, differ in what they buy, why they buy, how they buy, when they buy, and wherethey buy. Managers who have failed to recognize thesedifferences

Business Research Marketing Strategies

Question: Discuss about the Business Research Marketing Strategies. Answer: Introduction The research study deals with a business proposal for opening an organisation named Green Juice in the top urban areas of Pakistan. The business will be quite similar to the Top Juice organisation in Australia. The whole concept of this business is quite new in the country. Therefore, the competitions in the market are even less(Allen and Imrie, 2010). The outlets and shops will buy natural products and fresh vegetables from different markets from all over Pakistan on a regular basis so that, green salads or the juices, which are served in the shops, are freshly prepared and are of good quality. The customers who will give pre-orders or special orders will also get their orders in their requested time, which can be different from the general shop timings. The initial plan is to set up at least three outlets. The outlets will serve not only green salads and juices but also other organic food products. The menu of the business will be slowly extended depending on the demand of the cust omer. The initialtask of the business is to strengthen their brand power and then to expand the business slowly. Before setting up of the business, some of the research questions to be answered are: 1. What is the appropriate time to set up a business like this? 2. What is the concept and perception of the individuals about a juice and salad shop? 3. What are the opportunities for the organisation? 4. What are the techniques that will be used to expand the business in a short period? 5. What are the innovations that must be adopted to improve the quality and taste of the products? Research Methodology To deal with this research problem both quantitative and descriptive method of research is required. The descriptive method will reflect the perception of the target population about the products and services they are planning to market. The quantitative research will calculate the data collected with the help of appropriate statistical tools to give conclusions (Krishnaswamy and Satyaprasad, 2010). These conclusions will serve as a guideline for the management to set up the business. The business will be set up on such grounds that it will procure more customers. Research Process The schematic diagram of how the research process proceeds through the weeks are given in the Gantt chart. In the initial few weeks, the background of the research problem is studied. Notes and reviews from different sources are speculated. The mainstream work on the business proposal starts with the literature review. The data is collected from the target population to know about the market for the business. These data are analysed to get the conclusions about how and what are the prospect of the business if it is set up in the location. Gantt Chart The Gantt chart gives the sketch of the whole research process. It gives the timetable of how the research problem will be addressed. The following Gantt chart shows how the research will be completed within 14 weeks. Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9 Week 10 Week 11 Week 12 Week 13 Week 14 Read Literature Literature review due Data collection and analysis due Final Business Research (Capstone) Thesis Writes notes Write reviews Write survey Data collection Analysis Write thesis Literature Review This study of the literature will explore the feasibility or business opportunity before introducing new Juice shop named Green Juice in urban areas of Pakistan. The ultimate fortune of the business completely depends on the level of acceptance of target consumers. Additionally, cultural perspective of consumers is also an importance aspect of the literature because orthodox religion/culture of Pakistan may not be familiar with Juice habits. However, Juices are often consumed for their perceived health benefits. Therefore, the consumer patterns of Pakistan need to be incorporated in the study of the research. Secondly, the literature needs to be highlighted the availability of the similar products existence in the urban market of the nation. The comparative study between fruit juice brands and other alternatives product market such as health drinks or soft drinks shall be examined for better understanding the new market requirement of the nation. The possibility of the growth opportu nity of Green Juice is indirectly depends on failures of the demand of the other existing similar products in the market. Therefore, the researcher shall explore consumer pattern and make a competitive study before taking initiatives to start venturing juice business in urban areas of Pakistan. The organisation Green Juice is based on the view of the organisation named Top Juice, which is in Australia. It is one of the well-established juice shop in Australia. It is a fast food chain whose serves only organic products. They are specialised in making smoothies, yoghurts, premium juices and salads and other range of products, which are made from fresh and natural ingredients(Raulio, et al., 2010). The growth of Top Juice is quite smooth over the recent few years, it has grown to be among the 12 top juice shops and in 2013, and the franchise claims that they have high demand in the market. As per previous research, it can be said that to set up organisations many aspects are to be kept in mind. Before setting up the organisation, it must be thoroughly inspected that what are the prospect or the opportunities for the company to flourish in that location (Barringer and Ireland, 2010). They should know about the target population and problems they can face due to the external working environment. To reach their products to the masses, a strong marketing strategy must be developed. They should use modern technologies to advertise their brand. Brand power is very useful expand a certain business. A good reputation of a brand always attract more customers and when new products are launched, the marketing of those products become easier as the organisation has already built a trust in their customers mind. In recent years, the awareness about healthy food habits and its benefits has increased. Market research shows that there is a shift of food habits from junk foods to organ ic foods(Derbyshire et al., 2010). It is also important to find out that the location where the organisation is set up. For example, if organisations like KFC or Dominos is set up in rural areas, then it is not expected to bring the any business because the financial status of the rural population is not good to afford food from these shops(Bellairs, 2010). Before venturing into the business, the plan must be ready. It should have a steady flow of finance to set up the business. To set up a store, to employ workers, to buy raw materials and all the other accessories finance is very important. So before setting up the whole business planstrong financial source is to be build. The business plan includes many points. It decides where the organisation should be set up, the number of employees to be hired, the way the raw materials will be procured, the budget for the different sections of the business. As per previous research, it is found out that it is very important to have strong advertising section so that the knowledge about their range of products is conveyed to the target customers. To attract more customers, the special offers are given. The organisation must give offers according to the different section of the customers(Lynch, 2010). This factor will appeal more to the customers. For example, if the organisation has some low price items in their menu, it will be more appealing to students or the poor section of the society. In this research study, the organisation is supposed to market fresh products. To expand the business and to build up the reputation in the market it is required for the organisation to serve good qualities of products at cheap prices. The supply chain management section of the organisation must look into the fact that the vegetables and fruits that are used must be of good quality and if possible the raw materials must be procured on a daily basis. To ensure smooth flow of the raw materials, the supply of raw materials should be obtained from the nearest market where the best quality of products isavailable(Stoner and Wankel, 2010). The quality of the raw materials should not be compromised. It is also found that authentic cuisines are not always appealing to the customers. At times, the customers like products with the traditional blends(Karantininis, Sauer and Furtan, 2010). So even if the salads and juices are simple food items but at times it may have a blunt taste. The menu should be blended in such a way that the items have innovations and create the products that can tingle the taste buds(Lata and Bhatia, 2010). From market research, it can be said that another marketing to procure more customer is to regularly update the menu by adding new creative and innovative items in the menu. Furthermore, the literature needs to be focused certain economic factors related to Pakistan, because the financial feasibility research is another significant perspective of the business. Here the countrys rate of inflation and the barriers of the market like imposition of tariff or non-tariff structures will be incorporated in the research segment. Consumption pattern of juice in Pakistan: The changing life style and up surging health consciousness among consumers are largely impacts on food habits of the urban people. Today, markets are flooded with variety of fruit juices in metropolitan cities of Pakistan. Dynamic Research Consultants, a market research agency operating in Pakistan yielded a comparative analysis between genders and two primary age groups-one among young adults who are aged between 16-22 years and the other - mature adults who are aged 23 years and above. This has been evaluated of the survey results regarding the consumers choicesthat diversity ofpattern of consumption that exists across the two distinctage-groups andgenders. In the survey,tea considered as the most favourite drink, with comparatively higher consumption among mature adults. Drinks which are generally considered as healthy like juices and milk based liquids are more popular among the participants of female of the survey results. According to the food journal of Pakistan,the nation is recently producing thirty eight units of the juices where major participants areIndustries of Mitchells Fruits and Benz and Nestle Pakistan Ltd (Razaet al. 2013). One of the major contributors towards the augmented consumption of this drink is the growing consciousness regarding health and fitness, particularly among the affluent class. Various scientific studies have also approved that the present affected by antioxidantsneeds to take fruits juices for lowering peoples risks of growing Alzheimers epidemic (Baig and Amjad 2014). The fruit juice units are mainly being operated in diverse locations like Karachi, Lahore, Sargodha, Bahawalpur, Hattar and Loralai. Therefore the changing lifestyle towards the healthy diet and consumptions of healthy vitamins and minerals through the juices has accepted the large culture of Pakistan. Based on the above literature, it can be concluded that the major strength of this upcoming business would be the availability of fresh raw materials. Pakistan is enriched with full of varieties of fruits which are not required to import from other countries. Therefore, the availability of raw materials can ensure the smooth flow of juice production in the companies like Green Juice. However, here two hypotheses can be developed: The beverage manufacturers do get different fruits at low costs The beverage manufacturers do not get fruits at comparatively law costs Export facility of juice market: Pakistan is favourable place for the production of variety of fruits such as pears, plums, cherries,apples are grown in cool weather, and grapes, melons, apricots, pomegranates are those kind of fruits which are cultivated in the warm temperate.Fruits like dates, guava, mangoes, bananas and citrus fruits, which are available throughout the year, grow in the tropical and sub-tropical climate (Syed et al. 2013).In Pakistan, average production of fruits is estimated approximately six crores eleven lakhs million tons annually whereas the export figure is 723 tonnes in the fiscal year of 2012-13 (Abidet al. 2013). The exports of different fruits were calculated at 114 million US dollars in the period of 2006-07. This figure is gradually increased by 358 million in the period of 2010-13. Pakistan exports fruits to countries like Afghanistan, India, Russian Federation, UAE, Germany and UK. The exported fruits are kinno, apple, dates and oranges mango. Dubai is the biggest market for mangos of Pakistan, followed by United Kingdom and Saudi Arabia. For Pakistani dried dates India is the only biggest market. Substantial quantities of fruit juices, from Pakistan are mainly exported to Afghanistan, India and Middle East countries. Pakistan exports frozen orange juice to Netherlands, Thailand, Bangladesh, India, Italy, UAE, and Sri Lanka. However, steady upsurge in prices of sugar and cost of packaging at the stages of international business, exporters of Pakistan find it difficult to contend with others (Khan and Haroon2015). This may be considered one of the weaknesses of the research. But despite the above difficulties, some major units have successfully maintained to export their products in foreign market at economical price rate. The above literature clearly indicates that increased governments participation in export of fruit juices unfolds new business opportunities and ensures greater profitability in the long run. However, the domestic rising demands for fruit juices in the urban areas of Pakistan increases the fruits demand for larger units production. The nation also imports fruits from other part of the world. Countries like India, Bangladesh, China are already engaged in the import fruit business. This could increase the price of packaged, canned fruit juices which are marketed through the departmental stores of Pakistan. Based on this study, the researcher can develop two hypotheses: Export of fruit juices will economically beneficial Export of fruit juices will not economically beneficial Juices impacts on health and acceptance in urban areas of Pakistan: The market of juice in Pakistan grew by 15 per cent in off trade current value in sales in the year of 2015. The main driving factors behind this growth is included shifting food patterns of carbonates to juice because of health concerns and the more adoption of the low end brands in the urban areas of Pakistan. Per capital consumption of juices evaluated healthy growth over the previous few years whereas carbonated beverages gained ensured less growth in Pakistan beverage market (Akhtar et al. 2013). Consumers are aware of the fact that drinking fruit juices improve blood lipid profiles in people affected with hypercholesterolemia (Liu et al. 2013). However, the main manufacturers of fruit juices like Nestle Pakistan Limited and industries of Mitchells Fruits and Benz are hardly taking sugar content issues in their packaged fruit juices. Therefore there is a huge market opportunity to introduce new products such as guava fruit juices or Plum fruit juice for the diabetic people. This has been found in the medical journal that these fruits are controlled the level of insulin of the diabetic patients. More favourably, the soft drinks are being replaced by juices because this are free from high fructose corn syrup and contains only natural sugar. Manufacturers are nowadays innovated ranges of juices keeping in mind of usage full of vitamins and minerals ingredients which are being tagged as organic or premium for generating more consumer responses. This piece of literature is giving the outline that urban people of Pakistan are aware of the fact that fruit juices are medically helped the bodys digestive system. There is a full of acceptance of fruit juices over the soft drinks which ensured that Green juice can explore the market for introducing new ranges of fruit drinks ensuring the level of sugar contents into their final products. Based on the research the researcher can develop two hypotheses: Fruit juice is good for health Fruit juice does not provide any health benefits Regulatory framework regarding the fruit processing in Pakistan It is completely necessary for Green juice before starting the juice manufacturing business in Pakistan, to know their regulatory framework and requirements of the market. For commercial purpose the authority needs to specify differences in quality along with assurance of correct labelling. The government of Pakistan has found that majority of fruit juice products are diluted with other low costs juices, organic acids and water (Riaz and Jansen 2012). This unlabelled dilution and practices of adulteration are generally common in the fruit processing market in Pakistan. Trade and policies of pricing displayed that the fruit-growers of Pakistan were marginally non-protected. Hence, there are a potential amount of possibilities of substantial gains from open trade offered the infrastructure related to WTO requirements is developed in the country on priority basis (Baig and Amjad 2014). This is a positive fact that the producers of fruits are economically potential from social point of v iew. This indicates that effective incentives for orchard production would substantially increase with the freeing up of trade and removing distortions in the local urban areas of Pakistan. Therefore, the manufacturers of fruit juices and beverages get the best quality raw material for their juice production. Additionally, the Fruit Juices Acts has been ensured nutritious contents of beverages and can play a significant role in the healthy diet. For domestic production of fruits, the domestic manufacturers get the flexibility of production of fruits but the only concern is the provision of necessary infrastructure required for global trade in the perspective of WTO. The government of Pakistan reduced their tariff rate for exporting Sindhri and Chaunsa mangos which are largely produced in Pakistan. Therefore, Green juice have a great opportunity for exporting packaged mango juices in the countries like Japan, Indonesia, Thailand and Sri Lanka for free trade legislative rules of the n ation under the WTO regulation. Overall, this can be concluded that regulatory framework for juice productions is encouraging for making international business in the global field. Based on the literature, the researchers can develop the hypotheses as follows: Trade barrier impacts on fruit business in Pakistan Trade barrier does not impacts on fruit business in Pakistan Gap of Literature: In the previous research studies, the researchers were not evaluated the scope of organic fruit production in Pakistan which is high demand in the global world because of health concerns. This may be a better alternative of conventional fruit juices and product will be high. However, this is entirely a new concept of fruit production system in Pakistan. Consumers demand for organically produced increasing due to emerged awareness of health and environmental implications of growing fruit using traditional methods. Here the research will explore this gap of feasibility of organic fruit production in Pakistan which will increase the variety of juices and level of satisfaction of consumers in the urban areas of the nation. This literature study reviews the business opportunity of fruit juices in Pakistan. Here the four concerning parts have been chosen for analysing the feasibility of the proposed business growth which are suitable of the urban areas of the nation. Firstly, the consumption patterns in Pakistan have been evaluated for understanding the better changing lifestyles and target customers of Pakistan. This is justifiable subject of the research because consumer preferences in key success parameter of the business proposal. Secondly, the export feasibility research has been done for analyzing the opportunities of exportation of fruit juices. In third topic, the researcher has discussed the important health factors related to fruit business because consumers changing healthy fruit habits is emerging factor of fruit business growth in the urban area of Pakistan. Lastly, the regulatory framework for production of fruit business along with the agricultural of fruit production is being discussed. T his research evaluated that the nation is favoured with high quality fresh fruits availability which is high demand in the global market business. Data Collection and Analysis Methods To know the concept of the target population about such a food shop, questionnaires must be circulated among a different section of the society. It is important to get the data from the different sections so that they can be assessed separately (Zikmund, 2010). The questionnaires must contain questions related that will reflect the awareness of the samples about healthy food habits, how much they are interested in visiting such a shop, what are the preferences of the customers, how they would like to get their food served and others (Manniche and Testa, 2010). The answers to these questions must be taken on 5 points Likert scale. For the analysis of these questionnaires, appropriate statistical tools are applied. The analysis will give conclusions for the different research questions that are proposed. Expected research outcomes As awareness of healthy food habits is spreading among the masses, it is expected that the opening of Green Juices in Pakistan will be quite popular. Promotion and awareness campaigns may be held up in the particular location where the outlets are planned so that the citizens over there comes to know about the products they serve and how beneficial those products are for their health. The media in Pakistan is quite active to point out how unhygienic and unhealthy the fast food joints are in the nation. They have successfully covered and highlighted that unhygienic portion of the food industry. So, if the Green Juice enters the food industry, it is hoped that the media will advertise the freshness and the healthiness of the food items it will serve. Moreover, in Pakistan there is a wide seasonal range of fruits and vegetables. This can be used by the organisation to market seasonal delights to its customers. The organisation will be profitable if it is opened in big cities like Islama bad, Lahore where the level of income is high, people are educated about the benefits of natural products. The food items can be blended according to the taste buds of the customers because at time salads or juices can be blunt and simple to procure customers. Conclusion and Future Work: Knowing the fact that a new juice shop in Pakistan can be a very profitable business, however, there are associated risks that a new established firm may face. The financial resources that are needed to start and run a business can be extensive. One may have to commit most of their savings and sometimes a person may even go into debt for saving and investing the saved amount to begin with their business. Unfortunately, if things do not go well, the person who has invested the huge amount may suffer a loss and additionally there may be no guarantee for the recovery of the lost amount. This may lead to stress and most of the times it is seen that people suffer from depression due to the financial risks associated in a new business (Stoner and Wankel 2010). Additionally, starting a new business can be very time consuming and people may not get sufficient time to spend with their families. This is specific in the case of a Juice Shop, which is primarily very time consuming, and it requir es a lot of investment of time. Hence, time investment is of a very important factor at the time of opening a juice shop in Pakistan. As a business owner, one may have to do many undesirable activities such as firing people who are not performing well at their workplace (Lynch 2010). Despite of these disadvantages people who open new business are often pleased with their decision to start a new business. Establishing a new firm takes hard work, determination, research and understanding, one should evaluate their strengths and weakness and personal goals to understand if business ownership is made for the concerned person or not. Hence, it is recommended for the person who wants a start a new business to ensure that the kind of business they are starting is suitable for the existing market conditions or not (Manniche and Testa 2010). Secondly, the person should also consider that the business he is starting is similar to the business that others have started or not. The business idea should be revised and seen whether the accommodation of such business idea is feasible or not. Making a business plan is a very helpful tool as it helps in the identification and explanation of how the targets can be achieved. Hence, a business plan acts as a blue print for the propos ed company. Planning and preparing a business idea is a vital step in the establishment of business. A good business idea helps in satisfying the needs of the customers (Zikmund 2010). The aim of starting of new business is to satisfy the customers and if this aim cannot be fulfilled then the whole idea of establishing a business fails. Such kind of thought process should be avoided and the business owners should focus on planning their business in such a way that it helps in customer satisfaction. The person who has invested his time, energy and money in starting up a new business should carefully understand the risks associated with the establishment of the new firm and proceed with it accordingly depending on the infrastructural costs and the demand for the product in the market. Considering the orthodox nature of Pakistan, it is important in this context to understand the implications that may lead to the formation and establishment of business in Pakistan. References Allen, C. and Imrie, R. (2010). The knowledge business. Farnham: Ashgate. Barringer, B. and Ireland, R. (2010). 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